The rationale behind the #DUMBOEMBRACE series is to explore young entrepreneurs’ working and lifestyle journeys in today’s China. Just like DUMBO’s ideas, their experiences, thoughts, and personal lifestyles are shifting towards a new norm. It puts a premium on confident living and simplicity by embracing the fearlessness of embarking on a journey that has never been done before. 

By telling the stories of these young entrepreneurs on the DUMBO ORIGINAL platform, we aim to raise awareness and influence the young community in Shanghai, and as well as in the Greater China area. DUMBO ORIGINAL encourages young entrepreneurs to be able to live the life they wanted by fearlessly taking on challenges and forging a path for themselves - not being forced to go with the flow or to follow their parents’ words. Just simply put - to follow their heart.